Key factors to combine within the SEO Project Plan are as follows;
Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.
Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic
Host Location - If your attracting UK business host in the UK.
URL Names - include relevant keywords - unique to each page.
Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.
Navigation Structure - Keep it simple.
Meta Tags - Title and Description. - Unique detail for each page, related to page content.
H1 Tags - Use for the short on page content description.
H2 and H3 Tags- Use for Headings for sub category’s within the Content
Page Content - Critical Component.
Internal Keyword Link Strategy - Use targeted keywords to link between pages.
Keyword Visibility - Within page Content.
Image Alt Tags - Helps with Accessibility.
Privacy Policy - Assures trust and confidentiality.
The site should confirm to the W3C standards.
Create and submit sitemap’s - formatted in either .xml -.htm - .txt.
Create and submit RSS feeds to relevant feed directory’s
Create and submit Articles
Find relevant websites within the same market sector or niche and form a link partnership.
Submit your website to relevant or industry related directory’s.
A link exchange should be formed by utilizing relevant keyword Anchor Text.
Utilize relevant Social Networks and Forums related to your Market Sector.
Utilize Blog sites relevant to your Market Sector.
